Limited-edition launch coincides with Lost Treasures of Baja Island Sweepstakes
June 7, 2022
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, is bringing summer flavors to stores. The original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar are returning, and will be joined by two new tropical flavors: MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Additionally, for the first time, the flavor of BAJA BLAST will be available as an energy drink with the launch of MTN DEW ENERGY BAJA BLAST.
Waterloo Sparkling Water announced its all-new Passion Fruit sparkling water and return of its Summer Berry, both as limited-time-only offerings for the summer.
Company debuts new dispenser model at 2022 National Restaurant Association Show
May 17, 2022
The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Freestyle 8100, a new back-of-house dispenser developed specifically for the crew-serve occasion. The new dispenser’s advanced technology streamlines drink pouring for foodservice crews, helping reduce drive-thru wait times for diners while providing the beverage quality and variety they crave, according to the company.
“Winners’ Club” NFT Collection helps consumers engage with live entertainment
May 11, 2022
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show.
Championship Citrus Cherry available on GameFuel.com
April 7, 2022
MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds.
Sound, an organic sparkling water brand, teamed up with Kelly LeVeque, celebrity nutritionist and best-selling author to launch a limited-edition sparkling water: Lemon with Thyme & White Tea.
Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack
March 24, 2022
Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.
As the carbonated soft drink (CSD) market faces increased consumer demand for functional beverages, CSD production is expected to continue developing new products that offer healthier ingredients.
To celebrate 50 years of women’s athletics at the University of Florida, Pepsi introduced an exclusive limited-edition Gator Nation can on International Women’s Day.