The limited-edition collab includes Halloween mystery flavor, the VOO-DEW Grim
September 1, 2022
North America’s largest Halloween retailer, Spirit Halloween, Egg Harbor Township, N.J., teamed up with MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, to help DEW Nation celebrate this Halloween season in style. The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW.
#BetterWithPepsi gives fans the chance to win a Pepsi Gametime Fridge TV
August 19, 2022
This football season, Pepsi is giving fans the opportunity to win the Pepsi Gametime Fridge TV, a TV specially designed for fans who want to stay locked in on the game when they need another Pepsi product.
Digital activations provide a portal into the Coca-Cola Dreamworld universe
August 18, 2022
The Coca-Cola Co., Atlanta, announced its fourth and final Coca-Cola Creations drop of 2022: Coca-Cola Dreamworld. The new carbonated soft drink, which is available in the United States and Canada, adds playfully vibrant flavor notes that evoke the creativity of the human imagination to the taste of Coca-Cola, it says.
Bottled water brand will use 100% rPET plastic for bottles; Sprite shifts to clear bottle
August 4, 2022
The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles.
Stewart’s craft sodas announced the expansion of its Spiked Seltzers lineup with the launch of Stewart's Spiked Soda. Reminiscent of the original Stewart’s Soda flavors, these spiked sodas remain true to the brands legacy, available in Key Lime, Black Cherry, Orange Cream and Root Beer expressions, the company says.
This year’s State of the Industry report on carbonated soft drinks (CSD) notes that, as the market faces increased consumer demand for functional beverages, CSD brands are seeking to find a balance between indulgence and health.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
Four Jones Soda flavors infused with THC take flavors ‘higher’
June 23, 2022
After 25 years of creating signature craft soda flavors and featuring fan-submitted photo labels on every bottle, Seattle-based Jones Soda Co. entered a new category with the Mary Jones brand of cannabis-infused sodas. Mary Jones 10 mg Cannabis-Infused Sodas are available in Jones’ fan-favorite varietals of Root Beer, Berry Lemonade, Green Apple, and Orange & Cream.
Wild Bill’s, the veteran-owned, non-alcohol craft beverage company, introduced a limited-edition line of summer soda flavors in addition to announcing an expanded retail footprint at more than 250 retailers nationwide.
Paddy Spence will still hold his position as Chair of the Company’s Board of Directors. Amy Taylor, president, will succeed Spence as CEO beginning Aug. 1.