Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

In today’s competitive beverage market, the packaging has become just as vital as the product inside the package.

Poised to convene 2,500 leading industry suppliers and 50,000 packaging professionals, Pack Expo International and the co-located Healthcare Packaging Expo will take place Oct. 14-17 at McCormick Place in Chicago.

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

Secondary packaging reinforces brands, as well as enhances product visibility in a crowded marketplace.

Beverage manufactures should consider the bottom line, production capability and capacity, and marketing plans and forecasts in order to drive success.

The popular saying, “what matters most is on the inside,” might be the case for most things, but in the world of packaging, what is on the outside really does matter.

There are different ways to fill a beverage product into its respective packaging. Aseptic and retort are two of the main processes.

Have you ever wondered how glass, metal, and plastic stack up relative to one another? Use this chart to evaluate material effectiveness in capacities such as package weight, recyclability, refillability, transparency, shelf-life, breakability, shape retention, and temperature.