The Sidel Group’s art designers present NUUK, a new recycled PET (rPET) water bottle concept, drawing inspiration from the purity of ice and its unique formations, the company says. In fact, the NUUK brand takes its name from Greenland’s capital and the fjords that make it famous, it adds. The “Frozen, Authentic, Unique” slogan highlights the brand’s attributes, while the container, produced from clear, 100 percent rPET, is designed for high-quality, fjord-sourced premium water brands. With its distinctive design and asymmetric shape, the 500-ml bottle showcases the water it contains and reflects the brand’s essence. The specific ice shape on the lower part of the bottle constitutes a great asset and reinforces its structure. It also gives the impression that the bottle is surging up from the ice, according to the company. The deep bottle base resembles a rock glacier and is produced by the company’s patented Base Over Stroke System (BOSS). The mechanical forming, which takes place during the blowing process, optimizes the material distribution in the final bottle base profile, while the consistent blowing process uses a minimum amount of material, it says. With its ice shape and blue color, the wide cap enhances the brand’s premium look and perception. Additionally, the bottle is compatible with tethered cap solutions to meet environmental requirements and forthcoming regulations.

Sidel Group
5600 Sun Court, Norcross, Ga., 30092; 678/221-3087; www.sidel.com.