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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Tequila Herradura

Tequila Herradura unveils luxury packaging update

Spirit uses bold, vibrant colors in new labels
March 15, 2017
Tequila Herradura debuted its new luxury packaging nationwide. Conceived to capture the “craft and charisma” of Casa Herradura, the new design embodies the dynamic global spirit of the brand, the company says.
Read More
Teas’ Tea

Teas’ Tea embraces organic commitment through label

Design created to communicate attributes, flavor
March 15, 2017
Teas’ Tea showcased a harmonious new brand look and announced its commitment to use only 100 percent USDA Certified Organic ingredients in its tea varieties at the 2017 Winter Fancy Food Show.
Read More
Mountain Dew new label

Mountain Dew updates color palette

Kinetic graphic elements also get refreshed
February 27, 2017

In conjunction with its new global Do the Dew campaign, Mountain Dew has updated its packaging. 


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Viniq Shimmery

Beverage brands redesign packaging with consumers in mind

Companies update primary, secondary packaging
February 15, 2017
Viniq Shimmery Liqueur, a brand of E & J Gallo Winery, is utilizing a state-of-the-art foil from brand enhancement specialist API on its retail display box.
Read More
Sportables LLC

‘Hydrates Fast’ lead text on iXL performance beverage

New label result of consumer survey results
February 15, 2017
Sportables LLC announced a major rebrand for its flagship premium hydration brand iXL.
Read More
Viniq Shimmery

Viniq Shimmery Liqueur uses foil enhancements

Retail-ready packaging designed toward millennials
February 15, 2017
Viniq Shimmery Liqueur, a brand of E & J Gallo Winery, is utilizing a state-of-the-art foil from brand enhancement specialist API on its retail display box.
Read More
FIJI Water

Fiji Water rolls out sleek, slim bottles

New bottle design more convenient for travel
February 15, 2017
FIJI Water began rolling out a new, fresh look for FIJI Water bottles featuring a slim, sleek bottle design.
Read More
Van Gogh Vodka

Van Gogh Vodka unveils artistic packaging

Eight varieties part of redesign
January 16, 2017
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.
Read More
new multi-serve

Harmless Harvest introduces new 32-ounce bottle

New size rolls out at select Whole Foods Markets nationwide
January 16, 2017
Developed in response to consumer feedback, Harmless Harvest, an organic and Fair for Life-certified coconut water, introduced a new multi-serve, 32-ounce bottle that offers four servings of coconut water, the company says.
Read More
Deutsch Family Wine & Spirits

Deutsch Family Wine & Spirits modernizes packaging

New bottle, label reflects quality of brand
January 16, 2017
Deutsch Family Wine & Spirits announced the launch of a new bottle and label design for its premium American whiskeys: Redemption Rye, High Rye Bourbon and Bourbon.
Read More
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