New Packages

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Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.

Devils Backbone Brewing Co. debuted its annual Adventure Pack Collaboration Sampler. For the 2016 pack, Devils Backbone reached out to five other brewers to help craft a collaboration pack.

For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.

Luxco Inc. introduced two new limited-edition flavors — the first-ever flavor variations of its Saint Brendan’s Irish Cream — in Salted Caramel and Peppermint Bark varieties.

Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.