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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Truly Spiked & Sparkling

Truly Spiked & Sparkling launches variety pack

Variety pack features three flavors in aluminum cans
August 15, 2016
The Boston Beer Co.’s Truly Spiked & Sparkling spiked sparkling water brand announced the launch of a new variety 12-pack of slim cans.
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David Nicholson Whiskey

David Nicholson Whiskey launches packaging redesign for two bourbons

Packaging redesign features label redesign on new glass bottles
August 15, 2016
David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.
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Jones Soda Co. Variety pack

Jones Soda Co. launches variety pack

Limited-edition pack exclusively available at Sam’s Club
August 15, 2016
Jones Soda Co. released a Birthday Party-themed variety pack featuring its limited-edition Birthday Cake flavor. To celebrate Jones Soda’s 20th birthday, the limited-edition flavor was part of a year-long celebration, while the variety pack exclusively is available at Sam’s Club locations in select states, retailing for $9.98.
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Davidsons Organic Tea

Davidson’s Organic launches rebrand design

Honoring 40th anniversary rebrand includes packaging redesign
July 15, 2016
Celebrating its 40th anniversary, Davidson’s Organic Teas launched a company rebrand featuring redesigned packaging.
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Castle Brands new packaging

Castle Brands redesigns packaging for Irish whiskey brand

Knappogue Castle expressions feature new bottle and labels
July 15, 2016
Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey.
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Amp Energy Twitch Can

Amp Energy releases limited-edition packaging

Twitch partners with energy brand to allow logo on a non-gaming retail product
July 15, 2016
Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.
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Dr Pepper label designs

Dr Pepper launches unique label designs

PET bottles feature limited-edition labels
July 15, 2016
Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper.
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RumChata Freedom Bottle

RumChata relaunches limited-edition patriotic packaging

Freedom Bottle donates to Lone Survivor Foundation
July 15, 2016
Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.
Read More
5 Hour Energy

5 Hour energy relaunches limited-edition patriotic packaging

Extra Strength Cherry flavor now featured in patriotic bottle
July 15, 2016
In its third year, 5-Hour Energy continues to support U.S. military causes with the launch of its limited-edition Extra Strength Cherry red-white-and-blue bottle.
Read More
SVEDKA vodka

Svedka Vodka unveils patriotic bottle

Vodka debuts in 1.5-liter bottle
June 15, 2016

Svedka Vodka released its new limited-edition Stars & Stripes bottle. The limited-edition packaging is available in 1.5-liter bottles.


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