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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Shiner Lemonade Shandy Pack

Shiner Bock releases Shandy Lemonade Variety Pack for summer

Staff Beverage Industry
July 3, 2025

Shiner Bock released its Shiner Shandy Lemonade Variety Pack. The Shiner Shandy Lemonade Variety Pack, made with real lemonade, features flavors including consumer-favorite Lemonade and two new refreshing flavors, Mango and Raspberry, it says.


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Red Bull Dance Your Way LA

Red Bull cans honor legendary dancers

Staff Beverage Industry
July 2, 2025

Red Bull is launching a limited-edition can honoring two legendary dancers, Marlee Hightower and David “The Crown” Stalter Jr. who will be competing in the Red Bull Dance Your Style National and World Final, respectively. 


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Tree Top Rebrand

Tree Top unveils brand refresh

Staff Beverage Industry
June 27, 2025

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.


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Cutwater Variety Pack

Cutwater releases Red, White & Blue Cocktail Pack

Staff Beverage Industry
June 26, 2025

Cutwater launched its new Red, White & Blue Cocktail Pack, a limited-edition release of tropical rum-based cocktails. 


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Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Staff Beverage Industry
June 20, 2025

To celebrate the 50th anniversary of “Jaws,” Narragansett Beer is bringing back the 1975 retro cans, the same design that starred in blockbuster movie.


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BulletProof Redesign

Bulletproof introduces new look, evolved mission

Staff Beverage Industry
June 19, 2025

Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says. 


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Captain Morgan M3GAN Bottle

Captain Morgan, ‘M3GAN 2.0’ collab for glow-in-the-dark bottle

Staff Beverage Industry
June 13, 2025

Captain Morgan is joining forces with the queen of chaos, M3GAN, for a summer collaboration. Inspired by “M3GAN 2.0,” Captain M3GAN is a glow-in-the-dark, limited-edition spiced rum bottle.


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Michelob Ultra FIFA bottles

Michelob ULTRA unveils packaging in support of FIFA Club World Cup 2025

Staff Beverage Industry
June 12, 2025

Michelob ULTRA is reaffirming its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025, including limited-edition packaging, aluminum bottle and can designs.


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Eight Elite Light Beer

EIGHT Elite Light Beer launches slim can

Staff Beverage Industry
June 6, 2025

EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announced the launch of its new slim can.


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Lipton Tea

Lipton unveils global rebrand

Staff Beverage Industry
June 5, 2025

Lipton unveiled its most significant brand transformation in more than a decade: a global rebrand that introduces a modern visual identity, revitalized packaging and an expanded product portfolio.


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