Double-Cola introduced new graphics and packaging designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, the company says.
In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc. introduced the Mount Gay Rum Eclipse limited-edition bottle.
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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