New Packages

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Purity Organic Juices unveiled the new rebranded design of Purity Organic packaging last month at the Winter Fancy Food Show in San Francisco.

Kona Brewing Co., Kailua-Kona, Hawaii, announced plans to offer its Longboard Island Lager in 12-ounce cans by mid-March.

This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles.

Conelly Cocktails rolled out its new Happy Hour Cocktail Set that contains an aluminum shaker and three cocktails.

After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.

Slim-Fast, a business unit of Unilever, introduced on-the-go bottles for its shakes.

Niche Import Co. launched its Affentaler Dry Riesling in a vibrant blue glass bottle, topped with a blue closure. The glass features the brand’s signature monkey embossed into the front, “hugging” the bottle.

Tuaca Liqueur launched a limited-edition package featuring a thermochromatic ink printed on the bottle to show when the bottle is chilled and ready to be served.

Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring.

Premier Beverage Group is rebranding its OSO line of energy drinks. Scheduled to launch in the first quarter of this year, the new bottles and cans were designed to stand apart from the mainstream energy drink category with a premium look.