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Sugarlands Distilling Co. announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits. 

Beliv, a global bev-tech company founded by Carlos Sluman, unveiled its latest brand: Mighty Pop.

Dogfish Head Cocktails introduced two new higher-ABV recipes: Pineapple Orange Rum Mai Tai and Passion Fruit Citrus Vodka Mule. 

Oatly announced the launch of Oatly Oatmilk Creamers, which joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions. 

el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.

Saint Arnold Brewing Co. recently added Grand Prize to its year-round beer lineup, reviving a brand that was once one of the best-selling beers in Texas, it says. 

Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar.

Pin Drop Rum announced the launch of its ultra-premium rum, setting the stage for a new sipping experience in the United States. 

Califia Farms announced the launch of Califia Farms Complete, a creamy plant milk with nine essential nutrients, 8 grams of protein and nine essential amino acids.