As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.
Lagunitas Brewing Co., a subsidiary of Heineken USA, has taken its craft brewing know-how into the world of tea with the launch of Disorderly TeaHouse premium spiked and sparkling tea.
Good Feels, a minority-owned cannabis brand, launched a line of fast-acting cannabis-infused seltzers and beverage enhancers at dispensaries across Massachusetts.
Rowdy Energy, created by beverage entrepreneur Jeff Church and 2x NASCAR Cup Champion Kyle Busch, announced the brand’s newest product line: Power Burn.