Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar. Offering a limited-edition flavor and experiences, Coca-Cola K-Wave Zero Sugar celebrates fans and their infinite devotion for K-Pop artists. The launch of the new Creation will give fans the exciting opportunity to engage with K-Pop artists in unexpected ways in both the digital and physical world. 

Unlocking the shared experience of Real Magic, Coca-Cola K-Wave Zero Sugar creates an electrifying universe that brings K-fans and idols together to celebrate the unique expression of every unrivalled devotion. When consumers open a can of Coca-Cola K-Wave Zero Sugar, they will experience the excitement they felt when they first became a K-Pop fan, the company says. With every sip of Coca-Cola K-Wave Zero Sugar, consumers will recognize the refreshing, Coca-Cola taste infused with a burst of fruity-flavored K-Pop magic, it adds.

In addition to the new limited-edition flavor, three of the hottest K-Pop groups, Stray Kids, ITZY, and NMIXX, as well as the founder of JYP Entertainment, J.Y. Park, have created unexpected experiences for devoted fans. As part of this collaboration, the groups have teamed up to drop the ultimate K- Pop anthem song and music video called “Like Magic,” produced by J.Y. Park. The full song and video will be available on JYP Entertainment's YouTube channel. 

As part of the song and video drop, fans have the chance to embark on the “Like Magic” Fan Music Video AI Experience, an AI-powered journey allowing fans to immerse themselves directly into the vibrant world of a K-Pop music video, sharing the screen with their idols. 

Coming soon to the Digital Experience, fans can personalize their cameo by embedding their voice, name, and face into various segments of the K-Wave anthem song music video, “Like Magic.” Once finished, users can easily download and share their personalized music video cameo with friends on social media. 

“Immersing fans in the vibrant world of K-Pop, Coca-Cola K-Wave Zero Sugar is a celebration of shared passions from all over the world,” said Jung Hyun Kwon, category lead for Japan and Korea at The Coca- Cola Co., in a statement. “By collaborating with some of the biggest names in K-Pop culture, Coca-Cola K-Wave Zero Sugar is bringing fans together through innovative experiences that bring to life their special and unique devotion for their favorite artists, and the powerful impact that K-Pop has on culture.”

Bringing these unexpected moments to life, Coca-Cola Creations will host a K-Wave concert on June 2. The live event will showcase a lineup of talented artists from JYP Entertainment and other K-Pop sensations including performances from Stray Kids, ITZY, and NMIXX. 

The launch of Coca-Cola K-Wave Zero Sugar also includes a fan-focused, limited-edition collaboration with PRIVATE POLICY. Apparel and accessories make up the collection including T-shirts, hoodies, dresses, hats, jewelry and belts. The collection is now available to pre-order at privatepolicyny.com. 

“We are excited to celebrate one of the most passionate fan communities in the world and create new experiences that we hope will bring Coca-Cola magic to fans across the globe,” said Oana Vlad, senior director of global strategy at The Coca-Cola Co. “In the Coke Creations spirit, the experience starts with an amazing Coca-Cola Zero Sugar taste accompanied by a dash of fruity K-Pop magic. The beverage then unlocks other experiences like the AI-powered journey for fans to customize a music video as well as the unique collaboration with JYP Entertainment and three beloved K-Pop groups.” 

Coca-Cola K-Wave Zero Sugar is available in select markets around the world including the United States, Spain, Singapore, South Korea and more. A frozen variation will be available in select markets. 

Since its launch, the Coca-Cola Creations platform has created new flavors, designs, and unexpected experiences that blend music, fashion and technology for fans to enjoy around the world. By tapping into emerging technologies, collaborating with artists and designers, and creating experiences across digital and physical worlds, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections allowing fans to experience the Real Magic of Coca-Cola.