Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar. Offering a limited-edition flavor and experiences, Coca-Cola K-Wave Zero Sugar celebrates fans and their infinite devotion for K-Pop artists. The launch of the new Creation will give fans the exciting opportunity to engage with K-Pop artists in unexpected ways in both the digital and physical world.
Unlocking the shared experience of Real Magic, Coca-Cola K-Wave Zero Sugar creates an electrifying universe that brings K-fans and idols together to celebrate the unique expression of every unrivalled devotion. When consumers open a can of Coca-Cola K-Wave Zero Sugar, they will experience the excitement they felt when they first became a K-Pop fan, the company says. With every sip of Coca-Cola K-Wave Zero Sugar, consumers will recognize the refreshing, Coca-Cola taste infused with a burst of fruity-flavored K-Pop magic, it adds.