This year’s State of the Industry report on sports and protein drinks notes that the category has adapted to the market alongside functional and hybrid beverages.
Alternative Biologics, Inc., whose founders and team created Muscle Milk, developed a hemp infused energy drink: GYM WEED. Available in the U.S. market with three flavors ― Pear Pineapple, Stone Fruit and Tropical Berry ― GYM WEED provides balanced energy without the jittery, anxious feeling typically associated with energy drinks, it says.
With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.
As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.
Lagunitas Brewing Co., a subsidiary of Heineken USA, has taken its craft brewing know-how into the world of tea with the launch of Disorderly TeaHouse premium spiked and sparkling tea.
Good Feels, a minority-owned cannabis brand, launched a line of fast-acting cannabis-infused seltzers and beverage enhancers at dispensaries across Massachusetts.