How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., released a new line of hard seltzers made with real spirits and a splash of real juice.
The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success. Drizly notes that spirits-based cocktails have grown over 1,000%.
BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch launch in variety pack
May 24, 2021
Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).
RTD seltzers made with real spirits, splash of real juice
May 21, 2021
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.
Greenbar Distillery expanded its foothold in non-alcohol ready-to-drink (RTD) canned cocktails with three new offerings: Earl Grey Bitters+Soda, UnGin+Tonic and UnRum+Cola.
Canned cocktails available in Classic Highball, Ginger Highball
May 4, 2021
Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.
Company launches Find Your Island campaign with launch
April 12, 2021
Fishers Island Lemonade, New York, launched four new offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014.
Canned cocktail company also will re-release Padres Tequila Paloma
April 2, 2021
Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league.