Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.
With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.
MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.
Independent brand design agency Vault49 shared details of the latest work from its New York studio: an illustration-led design for a new range of canned cocktails by Angry Orchard.
Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird Hardwater, highlights how the brand differentiates itself in a saturated market.