Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.
Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends.
In February, The Coca-Cola Co.’s wholly-owned subsidiary Honest Tea will launch a new tea variety called Not Too Sweet Tea, which contains 40 percent less sugar and fewer calories than other sweet teas, the company says.