In February, The Coca-Cola Co.’s wholly-owned subsidiary Honest Tea will launch a new tea variety called Not Too Sweet Tea, which contains 40 percent less sugar and fewer calories than other sweet teas, the company says. A bottle has 100 calories and is sweetened with a blend of organic cane sugar and stevia. Like Honest Tea’s other products, Not Too Sweet Tea is both Fair Trade certified and U.S. Department of Agriculture-certified organic. A 16.9-ounce bottle will retail for about $1.49.
Honest Tea, Bethesda, Md.
Telephone: 301/652-3556
Internet: www.honesttea.com
Distribution: National
Ingredients: Purified water, organic cane sugar, Fair Trade organic black tea leaves, natural flavor, citric acid and organic stevia extract.
Honest Tea Not Too Sweet Tea

January 9, 2012
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Source: Beverage Industry