Articles Tagged with ''Artist Label Design''

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.

The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.

This fall, beverage companies announced limited-edition packaging releases as well as brand refreshes.

Disaronno announced its annual Disaronno Icon Project. This year, the brand will dress the bottle in a limited-edition design by Trussardi, one of Italy’s ultimate heritage houses.

Miami-based Friends Fun Wine and FIFCO USA, Rochester, N.Y., announced their intent to enter into a strategic marketing and distribution agreement. The partnership allows the Friends Fun Wine brand to expand across the U.S. market. Friends Fun Wine features a collection of Fun Wine drinks with a 5.5 percent alcohol by volume (ABV) and 71-94 calories in each 4.2-ounce serving, and a slight effervesce. 

The bottles were created in partnership with some of the country’s top tattoo artists whose work is inspired by the frontier spirit and culture of the cities they live in.

LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene.

Paredes has created his own explosive and bold style, featuring an amalgamation of graffiti, landscape and pop art.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.