Disaronno announced its annual Disaronno Icon Project. This year, the brand will dress the bottle in a limited-edition design by Trussardi, one of Italy’s ultimate heritage houses. The luxury fashion label and lifestyle brand will transform the Disaronno bottle, giving it a dressed up look perfect for gifting this holiday season, the company says. “For years the Disaronno limited-edition bottle has marked an annual highlight, referencing and increasing our brand’s visibility,” said Augusto Reina, Illva Saronno Holding chief executive officer, in a statement. “Disaronno is appreciated across the globe as an emblem of Italian style, and this year we are proud to make a particularly classy, elegant statement with a graphic design that fully reflects our perfectly modern essence.” The bottle is draped in a variation of the traditional leather texture of Trussardi, incorporating the recognized greyhound logo made up of fuchsia, green and blue brushstrokes that frame the Disaronno logo, the company says. The designer collaboration will be available in six mini bottles, packaged in sets of three, each dressed in coordinating looks. Made specifically for fans of the Icon Project, the Limited Edition Collection gift box will include both the Disaronno wears Trussardi bottle and an assortment of six mini bottles, packaged in sets of three. Consumers also can purchase the Celebrate in Style gift box with two Champagne flutes joining the limited-edition bottle. The exclusive, limited-edition 750-ml bottle will retail for $24.99 and the mini sets of three are $9.99 for a pack. The Celebrate in Style gift box will retail for $34.99.
Limited-edition Disaronno bottle features fashion label
Trussardi bottle available in gift box, mini bottles
November 19, 2018