Articles Tagged with ''Artist Label Design''

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Packaging design elevates shelf presence

Echo Farms offers 50 personalized labels to help wines stand out
Barbara Harfmann
May 6, 2019
An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.
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Pennington Distilling Co. announced that its Pickers Vodka has undergone a brand and packaging refresh. - Beverage Industry

Picker’s vodka announces packaging redesign

Guitar embossing gives premium brand a premium look
December 14, 2018
The new bottle was designed to distinguish itself from other premium brands while simultaneously paying tribute to Pickers’ hometown of Nashville and the musicians whose sounds fill the air.
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Quintessential Wines announced new packing for its Vino dei Fratelli brand. - Beverage Industry

Vino dei Fratelli designs new artistic labels

Dramatic battle scene from 1879 depicted on wine labels
December 14, 2018
Vino dei Fratelli, which translates to “Wine of the Brothers,” features a new label that was inspired by the image on an ancient Roman coin of the famous brothers Castor and Pollux who, together, symbolize the ideal of brotherly love, the company says.
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Friends Fun Wine - Beverage Industry

The Best Beverage Packages of 2018

Artistic renderings, portability help packages stand out
Barbara Harfmann
December 13, 2018

For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.


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LIFEWTR, Marriott AR

LIFEWTR, Marriott create AR experience

Companies collaborate to inspire consumers
December 6, 2018

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.


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Woodford Reserve Holiday Bottle

Woodford Reserve releases holiday bottle

Label features artwork from Louisville painter
November 27, 2018

Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.


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Everclear Grain Alcohol - Beverage Industry

Everclear Grain Alcohol releases new packaging design

Design illustrates product’s versatility for consumers
November 21, 2018
The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
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