Premiumization - Articles - Page 3

Packaging Materials

Premiumization, sustainability influencing labeling materials for beverages

Special effects enhance experience, engagement with consumers

July 27, 2022

SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.

2022 State of the Beverage Industry | Premium, health and wellness lifting wine, spirits categories

Low alcohol wines, tequila resonating with consumers

Jessica Jacobsen

July 6, 2022

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.

Last Drop

Consumer demand for premium spirits soars in on-premise, CGA analysis reveals

Consumers are opting to spend more on drinks in bars and restaurants

Lauren Sabetta

May 16, 2022

Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19.

Premium beverage categories turning to glass packaging

Glass market navigating supply chain challenges

Jessica Jacobsen

April 20, 2022

As consumers strike the balance between sustainability and premiumization, packaging materials like glass are amalgamating these in-demand product attributes.

Category Focus

Convenience, premiumization continue to positively impact wine segment

Alcohol-free, direct-to-consumer among innovations from wine brands

Lauren Sabetta

January 26, 2022

After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.

Novembal Novactive 28 non-spill sports cap by SmartSeal

Packaging Materials

Caps, closures provide protection, premiumization

Intelligent packaging to reach $46B by 2031

Barbara Harfmann

December 23, 2021

Tasked with protecting the contents of beverages, caps and closures also are seeing trends that impact sustainable measures as well as incorporating smart technology.

Beverage Beat

Premiumization driving consumer’s coffee-drinking habits

Ingredient supplier identifies top trends for premium coffee innovations

Jessica Jacobsen

November 10, 2021

Ingredient supplier Flavorchem released the top trends in premium coffee innovation, which it notes was propelled during the pandemic as consumers look for elevated at-home coffee experiences.

Between Drinks

Check value, premiumization rises on-premise

Nearly two-thirds of consumers have increased tip amounts

Barbara Harfmann

December 16, 2020

Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.

Category Focus

Pandemic bolsters in-home coffee consumption

Hybrid beverage trends driving RTD coffee innovation

Jessica Jacobsen

September 2, 2020

As the U.S. coffee market is adjusting to an increased work-from-home culture and a reduction of foodservice selections, in-home coffee consumption remains strong.

Beverage alcohol not expected to rebound until 2024, IWSR reports

Premiumization, eCommerce will be more vital for recovery efforts

May 27, 2020

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.