Articles Tagged with ''premiumization''

The trend toward premium products is bolstering growth for the U.S. wine and spirits market.

Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.

A recent premium trend proliferating the market is the production and consumption of mezcal, a liquor made tropical agave plants.

Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.

In celebration of their good fortune, the milkman Tevye and the butcher Lazar Wolf famously sing “To life, to life, l’chaim” while drinking shots of schnapps to their “good health and happiness” in the musical “Fiddler on the Roof.”