Poppi, the cult-favorite prebiotic soda brand, announced the launch of a new flavor: Grape, inspired by the childhood memories we all know and love, it says.
With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.
Functional food company So Good So You, released FIBER, its first formulation featuring fiber. The cold-pressed juice shot provides 5 grams of organic fiber sourced from the seeds of the guar plant, and provides almost 20% of the recommended daily value of dietary fiber, the company says.
As consumers “take control of their weight,” beverage-makers are employing a diverse group of ingredients such as functional offerings and new age sweeteners.
New York-based WW International Inc. announced the launch of its new ready-to-drink (RTD) coffee, which now is available online at the WW Shop and in WW Studios in mid-October.
As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.