Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family.
Glenmorangie unveiled a new limited-edition whisky: A Tale of Tokyo, a single malt whisky, combining bright, bold flavors with soft sweetness, it says.
Belvedere Vodka unveiled Belvedere 10, a vodka encased in a striking, sculpted bottle, crafted from the single harvest of one rye field alone, the company notes.
New cocktail lineup made with real ingredients, nothing artificial
June 29, 2023
New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.
In honor of the first known African American master distiller Nearest Green, Uncle Nearest Premium Whiskey brings the master distiller’s legacy to life with its award-winning portfolio of American Whiskeys.
BOMBAY SAPPHIRE announced the launch of its Premier Cru Murcian Lemon, a new super–premium gin expression created to celebrate the region of Murcia in Spain and the stunning citrus that it produces.
The vodka is set to hit shelves mid-August, with 100% of proceeds going towards Ukrainian relief efforts. The distillery is donating all proceeds from the vodka to Razom, an organization providing relief and recovery to the Ukrainian people.
Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19.