Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.  

This spring, Cultivate will release its Double Blind Pinot Grigio white wine, which is sourced from the Delle Venezie region in Italy.

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that it has purchased Ledgewood Creek Winery and Vineyard in Solano County.

Foley Family Wines, Healdsburg, Calif., purchased The Four Graces winery, which produces Pinot Noir, Pinot Gris and Pinot Blanc wines in Dundee, Ore.

The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.

Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.

Hahn Family Wines is promoting the Santa Lucia Highlands (SLH) appellation with changes to the packages of its flagship Hahn estate wines, the company says.

In recent years, the beverage industry has seen craft beers and — even more recently — craft spirits increase in popularity.

The Wine Group announced a new collection of super-premium wines sourced from California and Italy.

E. & J. Gallo Winery, Modesto, Calif., has acquired the exclusive rights to distribute Italy's Allegrini wines in the United States beginning April 1.