It’s no secret that bottled water is one of the hottest beverage trends in the market. Market research firms have touted its growing market share and campaigns like first lady Michelle Obama’s Drink Up initiative is encouraging consumers to turn to the zero-calorie option.
I recently returned from a vacation in Southern California, where I mixed in some work between Disneyland, whale watching and playing in the Pacific Ocean. After watching my 19-year-old son and the rest of Chicago Danube Swabians — a German folk-dancing group — participate in a Landerstrachtenfest in Anaheim, we got the chance to explore California and sample a few beverages, too.
Denver-based urban winery The Infinite Monkey Theorem (TIMT) partnered with Whole Foods Market to roll out its signature, single-serve canned wines nationwide, offering consumers across the country endless opportunities to pick up a four-pack, the company says.