A cup of coffee in the morning is important to many consumers, but exactly how important is it to them?

Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.

Friends Fun Wine, a brand of Aventura, Fla.-based Friends Beverage Group, launched a new commercial just in time for National Coffee Day on Sept. 29 to promote its soon-to-be released coffee-wine beverages. The 30-second spot invites consumers to give a new meaning to breakfast in bed by adding a romantic element to the occasion by serving the coffee-wine drinks with the meal.

With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.

This month, Fonseca released the 2014 Limited Edition BIN 27 Erik Parker Artist Series, a reserve Port wine packaged in a gift box featuring Parker’s water-inspired art.

After using consumer feedback to determine the next Myx Fusions Moscato flavor, Myx Beverage LLC also gave consumers what they asked for in terms of packaging.

Crafted by Concha y Toro and imported into the United States by Excelsior Wines, the new Casillero del Diablo Devil’s Collection targets the younger generation, according to Concha y Toro.

Constellation Brands, Victor, N.Y., announced that it will make a $100,000 donation to the Napa Valley Vintners’ Community Disaster Relief Fund to provide immediate support to the local community.

This upcoming holiday season, Heaven Hill Distilleries Inc. will introduce Hpnotiq Sparkle liqueur, which blends natural, exotic fruit juices with white wine, vodka and a touch of Cognac.

Diageo Chateau & Estate Wines, a part of Diageo, introduced a line of Woodwork wines that showcase the influence of oak on each varietal.