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Home » celebrity beverage

Articles Tagged with ''celebrity beverage''

More than $5 million raised from Starbucks-Oprah Winfrey partnership

Starbucks stores to offer special deal April 9-11
April 6, 2015

Starbucks Coffee Co., Seattle, announced that through its partnership with Oprah Winfrey, which began a year ago, sales of Teavana Oprah Chai have now raised more than $5 million for youth organizations in the United States and Canada.


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Celebrity appeal boosts brand image

Casamigos Tequila rises in popularity with George Clooney's involvement
Jennifer Storelli
February 16, 2015

For consumers who are not as excited about football, January and February are all about awards show season.


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Fabio Viviani Wine Collection

December 9, 2014

Top Chef contestant Fabio Viviani released his new wine collection in partnership with Carlos Quimbo and Sean Thomas of Sipp LLC. The Fabio Viviani Wine Collection features wines that are derived from California grapes and carefully crafted on a small scale.


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Diageo, Sean ‘Diddy’ Combs expand Deleón line

Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014

Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.


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OneHope Wine collaborates with Clayton Kershaw on varietal

Proceeds of wine purchase benefit Kershaw’s Challenge
November 18, 2014

OneHope Wine, Los Angeles, announced the launch of its Clayton Kershaw Signature Series varietal. This wine program was created to give influencers a platform to be used for a positive purpose, the company says.


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ULIVjava Martha Stewart

September 23, 2014

ULIVjava LLC introduced two ready-to-drink iced coffees inspired by Martha Stewart.


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Ciroc, Sean ‘Diddy’ Combs launch pineapple-flavored vodka

Diageo brand named Official Toast of Mercedes-Benz Fashion Week
September 8, 2014

Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.


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Blue Chair Bay Banana Rum

June 25, 2014

Imported and bottled by Fishbowl Spirits, and created and owned by country music star Kenny Chesney, Blue Chair Bay Rum added a new Banana flavor to its portfolio.


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BeBevCo introduces Cheech and Chong Chillaxation drink

New product joins portfolio of relaxation drinks
June 9, 2014

Statesville, N.C.-based Bebida Beverage Co., also known as BeBevCo, released a new Cheech and Chong Chillaxation drink together with its partially owned subsidiary, Relaxation Solutions Inc.


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Kathie Lee Gifford releases Gifft wines

Partnership with Scheid Family Wines produces Chardonnay, Red Blend
June 5, 2014

Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.


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