Diageo brand named Official Toast of Mercedes-Benz Fashion Week
September 8, 2014
Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.
Imported and bottled by Fishbowl Spirits, and created and owned by country music star Kenny Chesney, Blue Chair Bay Rum added a new Banana flavor to its portfolio.
Statesville, N.C.-based Bebida Beverage Co., also known as BeBevCo, released a new Cheech and Chong Chillaxation drink together with its partially owned subsidiary, Relaxation Solutions Inc.
Partnership with Scheid Family Wines produces Chardonnay, Red Blend
June 5, 2014
Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.
New creative challenges consumers to think differently about tequila
May 2, 2014
Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.
Starbucks opens Teavana Fine Teas + Tea Bar in Chicago
April 29, 2014
Seattle-based Starbucks Coffee Co. launched Teavana Oprah Chai Tea. The tea beverage was developed by Oprah Winfrey in collaboration with Teavana’s leading tea teaologist and features a blend of cinnamon, ginger, cardamom and cloves with loose-leaf black tea and rooibos, the company says. Teavana Oprah Chai Tea is available as a handcrafted latte or loose-leaf tea at participating Starbucks stores across the United States and Canada and as loose-leaf tea and brewed tea at Teavana stores in the same regions.
Dale Jr. Sour is available nationwide at 7-Eleven stores for a limited time
April 3, 2014
Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.
Uncle Si’s Iced Teas to hit the market this spring
March 27, 2014
At the request of fans of A&E’s “Duck Dynasty” TV show, West Monroe, La.-based Duck Commander Family Foods and Prospect, Ky.-based Chinook USA announced the launch of new Uncle Si’s Iced Tea.