OneHope Wine, Los Angeles, announced the launch of its Clayton Kershaw Signature Series varietal. This wine program was created to give influencers a platform to be used for a positive purpose, the company says.
For each Signature Series, OneHope Wine selectively chooses participants who fit the brand’s passion and mission to serve a greater good. National League MVP and winner of the 2014 Cy Young Award Clayton Kershaw exhibits personal dedication to charitable causes and commitment to challenging others to find ways to give back, making him a natural fit for the Signature Series, the company says.
“I am thrilled to team up with OneHope to support a cause that is close to my heart: Kershaw’s Challenge,” Kershaw said in a statement. “Playing for the Los Angeles (LA) Dodgers, we wanted to give back to the LA community. With this strong partnership with OneHope and with the help of The Dream Center, we are able to impact many individuals through hunger relief locations, job skills training, transitional housing for homeless families, mobile medical programs and more.”
OneHope Napa Valley Signature Red is handcrafted in partnership with winemaker Rob Mondavi Jr. Dark ruby in color, the 2009 Napa Valley Signature Red Wine fills the palate with flavors of dark berries and cassis along with and the flavor of creme brulee in the toast, the company says. Aged in American and French oak, complex layers of spice are balanced by soft tannins and a long, velvety finish, it adds. Each bottle has Clayton Kershaw’s signature embossed on the front. Every two bottles purchased provides food for a homeless family in Los Angeles for one day. The brand’s goal is to help 20 families transition to full-time housing and employment through Kershaw's Challenge. Each bottle is $60 and available at www.onehopewine.com/kershaw.
“Clayton and Ellen Kershaw feel a deep connection to Los Angeles, so every bottle of Clayton Kershaw's Signature Series will help a family there get back onto their feet,” stated Melissa Lake, executive director of the OneHope Foundation, in a statement. “We are proud to support the efforts of Kershaw's Challenge and to make a difference in the city they have made their home.”
For each Signature Series, the selected influencers play an integral role in helping to develop the product from start to finish. The end result is a mutual commitment between OneHope and the featured influencer to partner to raise awareness for great causes through quality products, the company says.