More than $5 million raised from Starbucks-Oprah Winfrey partnership
Starbucks stores to offer special deal April 9-11
Starbucks Coffee Co., Seattle, announced that through its partnership with Oprah Winfrey, which began a year ago, sales of Teavana Oprah Chai have now raised more than $5 million for youth organizations in the United States and Canada.
To celebrate this milestone and to thank consumers, Starbucks is inviting people to come into participating U.S. and Canada Starbucks stores from 2 to 5 p.m. (local time) April 9-11 for a special deal. For every purchase of a Teavana Oprah Cinnamon Chai Latte, customers will receive a free Teavana Oprah Cinnamon Chai Latte of equal or lesser value to share. Starbucks will donate twenty-five cents for both beverages to support youth education. One hundred percent of all proceeds made to the Oprah Winfrey Leadership Academy Foundation from Teavana Oprah Chai goes to the Foundation, which in turn provides further funding to Girls Inc., National CARES Mentoring Movement, Pathways to College and U.S. Dream Academy.
“Starbucks and Teavana, in partnership with Oprah Winfrey and organizations like Girls Inc., are investing in our future leaders, recognizing that education, training and mentorship are critical assets for youth across the U.S. and Canada,” said Annie Young-Scrivner, president of Teavana, in a statement. “Customers can join in this meaningful give-back April 9-11, and when they buy one Teavana Oprah Cinnamon Chai Latte they will receive a second one to share; Starbucks will pay the donation for both beverages. This is just one way to say thank you to our customers for their support of Teavana Oprah Chai. Together we can create pathways for future opportunities for young people, an objective which all three organizations share.”
Oprah Winfrey visited with the young women from Girls Inc. who have benefited in part because of Teavana Oprah Chai to celebrate the year anniversary and to discuss the importance of education. Some of these young women will be featured in a special Teavana Oprah Chai TV spot that runs this week on NBC during “The Voice” and OWN: Oprah Winfrey Network.
For more information about the Oprah Winfrey Leadership Academy Foundation efforts, visit oprah.com/chai.