Limited-edition cans feature designs by local artists
May 15, 2017
With the return of baseball season, Budweiser introduced customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American Dream, the company says.
Celebrating 222 years of tequila making, Jose Cuervo launched a limited-edition bottle series featuring the artwork of muralist and artist Ricardo Cavolo, who designed the intricate characters that are depicted on each of the four limited-edition bottles in the series.
Despite an atmosphere in which many carbonated soft drinks have struggled to maintain sales, Cheerwine, a brand of Salisbury, N.C.-based Carolina Beverage Corp., has experienced continual growth, both in sales and distribution.
Stemming from the launch of Captain Morgan Cannon Blast, Captain Morgan, a brand of Diageo North America, announced the launch of a new limited-edition rum: Captain Morgan LocoNut.
Redd’s Brewing Co., a brand of Chicago-based MillerCoors, announced the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd's Wicked Strawberry Kiwi, a new flavor. The second flavor in the series, Redd's Wicked Strawberry Kiwi hit shelves nationwide on March 1 and will only be available for a limited time, the company says.
Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017
Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products. The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says.
As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.