Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavored sparkling beverages that reimagines classic cocktails into non-alcohol delights, it says.
Despite inflation contributing to volume declines for juice and juice drinks, beverage-makers innovate with flavor and sweetener systems to keep the category fresh.
This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.
A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.