A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

Designed with healthy teen hydration in mind, PepsiCo released Frutly, a hydrating juice water. 

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

AriZona Beverages has launched Pineapple to line of juice cocktails.

AriZona Beverages, New York, introduced the newest addition to its fruit juice cocktail lineup: Pineapple.

Fresh Victor has released a line of cold-pressed juice-based mixers for making craft cocktails and mocktails.

Naturedge Beverages Private Ltd. launched a line of herbal infusion beverages titled Shunya.