Shrink sleeves - Articles - Page 4

Shrink-sleeve labels offer increasing versatility for beverages

Shrink and stretch labels impact brands, reinforce safety

February 15, 2016

Forty years ago, Kenner Products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft-touch finishes to connect with consumers.

Labeling equipment offer reliability while maximizing productivity

High speeds and accuracy crucial in beverage packaging and labeling equipment

Barbara Harfmann

August 14, 2015

The formulation has been carefully and meticulously perfected and packaged. And the next step is just as crucial to marketing the product and ensuring success of the brand — printing and applying labels.

New supplier solutions prep products for distribution

Rehrig Pacific Co.'s new DSD solution helps pick, load, deliver product

February 16, 2015

Rehrig Pacific Co. introduced a new direct-store-delivery (DSD) solution: its DSD GeoSystem (DSD-GS).

Shrink and stretch labels: What they are and how to find them

Shrink and stretch labels improve product recognition

Roy Bigham

February 16, 2015

According to business blog Bizshifts-Trends, Al Ries and Jack Trout popularized the concept of “positioning” in the retail shelf space in their 2000 book “Positioning: The Battle for Your Mind.”

PDC to showcase shrink-sleeve labeler at Pack Expo East

R-350 designed to handle non-standard container styles

January 13, 2015

Norwalk, Conn.-based PDC International Corp. announced that it will demonstrate its multi-use shrink-sleeve labeler at Pack Expo East, which will take place Feb. 16-18 in Philadelphia.

Contract manufacturers enable beverage innovation

Co-packers see rise in healthy drink requests

Jennifer Storelli

November 12, 2014

When Geoff Soares, chief executive officer of Summit Beverage Group, Marion, Va., purchased the company back in spring 2013, he knew little about the beverage business, he says.

Labels help beverages stand up to the competition

Upscale shrink-sleeve, pressure-sensitive and paper labels support product differentiation

Stephanie Cernivec

September 15, 2014

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

What consumers want from secondary packaging

Paperboard, shrink films, ring carriers complement primary packaging

Jennifer Storelli

July 16, 2014

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.

Enhancing PET recyclability through ink and label innovation

Laura Clark Jeremy Teachman

June 16, 2014

The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.