Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.
The machine enables craft and microbreweries to shrink sleeve beer cans while avoiding the large minimum quantities required to print aluminum cans, and to purchase and label smaller quantities as needed.
As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.
There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.
In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.
New innovations in packaging systems, laser marking
December 16, 2016
PDC International Corp. offers a new iteration of its R Series Shrinkbanders that provide labeling and neck banding at line speeds from 400 to 1,000 containers a minute, the company says. Engineered for 24/7 service, with continuous material web flow that doesn’t pause for cutting, R Series machines apply 1- to 3.75-inch diameter bands at heights as high as 2.375 inches with precision and repeatability, it adds.
Wilkens-Anderson Co. offers its SEAM360 as part of its line of quality-control equipment for cans. The SEAM360 is designed to improve speed and accuracy while eliminating human error and misinterpretation, the company says.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!