Articles Tagged with ''shrink sleeves''

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

Repeat USA is made from multiple layers of barrier film that have been laminated together then sealed, creating structure with barrier properties that eliminate moisture, vapor and odor.

Packaging materials manufacturers continue to stretch their capabilities to give beverage-makers dramatic labels.

There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.

In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.

PDC International Corp. offers a new iteration of its R Series Shrinkbanders that provide labeling and neck banding at line speeds from 400 to 1,000 containers a minute, the company says. Engineered for 24/7 service, with continuous material web flow that doesn’t pause for cutting, R Series machines apply 1- to 3.75-inch diameter bands at heights as high as 2.375 inches with precision and repeatability, it adds.

Wilkens-Anderson Co. offers its SEAM360 as part of its line of quality-control equipment for cans. The SEAM360 is designed to improve speed and accuracy while eliminating human error and misinterpretation, the company says.

With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging.

Across the beverage market, the craft phenomenon seems to have made an impact. As the craft beer segment grows and more brands enter the market, craft brewers are utilizing secondary packaging as a means to stand out on the shelf and tell their stories, experts say.