Articles Tagged with ''cognitive health''

HTWO Beverages released its pouched water, HTWO Hydrogen Water.

HyVIDA Brands Inc. released a new line of sparkling water: HyVIDA, a hydrogen-infused sparkling water.

When it comes to beverage fortification, beverage-makers have embarked on their own quest to provide consumers with functional cognitive performance and energy, and ingredient suppliers are ensuring brand owners have more options that will support these dual benefits.

New York-based Harney & Sons is introducing its new AthleTea line of specialty tea for athletes. Each AthleTea flavor is specifically blended with the active body in mind, the company says. 

Embracing consumers’ desire for cognitive health benefiting products, BrainGear Enterprises Inc. introduced its self-titled dietary supplement shot.

Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.

Los Angeles-based Bulletproof, makers of Bulletproof Coffee and other performance enhancing and nutrition products, announced the release of its newest fat-enhanced beverage: FATwater.