Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.
Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.
When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.
As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.
Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.