Natural, zero-calorie solutions on the rise for energy formulations
January 24, 2023
Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.
Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.
MTN DEW RISE ENERGY offers mental boost, immune support
March 17, 2021
In partnership with NBA icon, businessman and philanthropist LeBron James, MTN DEW announced the launch of RISE ENERGY, an energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar, the company says.
Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.
New variety combines traditional cola taste with natural caffeine, L-Theanine
June 1, 2020
Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide.
With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.