New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon Iced Tea, in collaboration with “Southern Charm” reality star and founder of Sewing Down South, Craig Conover. 

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how premium and super-premium solutions have benefited the categories.

BuDhaGirl, the lifestyle brand behind All Weather Bangles, announced its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wines. 

Aphrodise Inc. unveiled LXL Aphrodise, a luxury Greek sparkling rosé.

As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.

Following interest and engagement from followers on Instagram, Ben Soffer founded Spritz Society, a collection of sparkling wine cocktails featuring all-natural, transparent ingredients.

OJOY Wine Co. introduced Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines.

Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored cocktail. 

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how ready-to-drink cocktails and canned wine have benefited the categories.

Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.