Over the past year, as many habits were disrupted, many new ones formed in their place. Due to the pandemic, drinking tea has become one of those new habits for many, as consumers seek functionality and immunity support from the teas they consume.
Dole Packaged Foods announced the release of DOLE FRUITIFY, a line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric.
The tea and RTD tea category offers diverse options for every style and taste, including bagged, bottled, hot, iced and cold brew along with black, green, herbal and kombucha varietals.
Company rebrands, reformulates Steaz Antioxidant Brew Tea
February 19, 2021
Steaz, Long Beach, Calif., announced a new Steaz Antioxidant Brew Yerba Mate that will be available exclusively at Whole Foods Market in early 2021. Steaz also announced the rollout of Steaz Antioxidant Brew Tea, a new brew of tea with revitalized packaging and a cleaner formulation.
New tea blends designed to rejuvenate the mind, body
January 4, 2021
To support New Year's resolutions for wellness and mindfulness, Tea Forté released its Wellbeing Collection, featuring five new tea blends designed to rejuvenate the mind and body, it says.
Despite the fact that tea market sales have remained relatively flat, there have been small pockets of growth in the $6.1 billion ready-to-drink (RTD) tea category, which saw a compound annual growth rate (CAGR) of 2.2 percent from 2013-2018, noted Los Angeles-based IBISWorld’s December 2018 report titled “RTD Tea Production in the US” in the June issue of Beverage Industry.
India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.
According to the New York-based Tea Association of the USA Inc., Americans consumed more than 84 billion servings of tea in 2019. The tea category offers a “rainbow of options,” including bagged, bottled, loose-leaf, hot, iced and cold brew.