A new company, VitaCup launched its single-serve, K-Cup-style coffee and tea pods infused with vitamins. 

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.

Farmshop introduced a new line of premium, ready-to-drink (RTD) teas: Kollo. 

Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.

Pique Tea now offers its line of Pique Tea Crystals, a line of instant teas made from whole-leaf teas that are brewed and then crystalized, according to the company. 

Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.

Canton, Mass.-based Dunkin' Donuts announced the launch of its latest beverage innovation: Fruited Iced Teas. Exclusively available at Dunkin' Donuts restaurants across the six New England states this summer, Fruited Iced Teas feature the brand's freshly-brewed black or green iced tea sweetened with fruit juice and real fruit, the company says. Dunkin' Donuts' Fruited Iced Teas are offered in two varieties — Mango Pineapple and Blackberry — with both containing fewer than 100 calories for any size, it adds.

Arteasans Beverages LLC now offers Arteasan, a functional, infused tea line in select markets.

Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.