Rowdy Energy, created by beverage entrepreneur Jeff Church and 2x NASCAR Cup Champion Kyle Busch, announced the brand’s newest product line: Power Burn. This health-forward line is great-tasting, filled with electrolytes, and is clean and multi-functional, the company says. Each can of Power Burn has 5 calories, zero sugar and provides 160 mg of natural caffeine from green tea and green coffee beans, it adds. Power Burn currently is available nationwide only in 7-Eleven stores (inclusive of Speedway) in four flavors: Watermelon, Pineapple Passionfruit, Pink Lemonade and Mango Dragonfruit. The product also is available online for purchase through the company’s website and on beginning April 15.

Rowdy Energy, Mooresville, N.C.


Distribution: National