Rowdy Energy, created by beverage entrepreneur Jeff Church and 2x NASCAR Cup Champion Kyle Busch, announced the brand’s newest product line: Power Burn.

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.

GOJAI, Ojai, Calif., announced the launch of its cornerstone line, GOJAI Organic. Launching at Natural Products Expo West, the new organic caffeinated sparkling waters are made from real fruit oils and organic unroasted coffee beans.  

Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.

As the fall season fast approaches, it seems as though the readers of Beverage Industry are looking forward to incorporating whisky into their drinking rotation.

Nuzee Inc. launched a line of functional Coffee Blenders, which come packaged in single-serve K-Cup-compatible pods.

Offering a solution for health-conscious consumers seeking an energy boost, CEG Brands LLC developed Frava functional beverages, which combine fruit juices with natural caffeine sourced from green coffee beans.

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.

In an effort to provide more options for consumers, Avitae USA LLC developed a bottled water with higher caffeine content than its two existing varieties to its line of Avitae Caffeinated Waters.