Articles Tagged with ''craft beer''

Social media has become a buzzword for not just American consumers but also the business environment.

Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.

Maybe I just have beer on the brain this month, but I feel like the popular alcohol beverage is everywhere I turn.

“Come with me, and you’ll be, in a world of pure imagination. Take a look, and you’ll see into your imagination.” Those famous first lines from “Pure Imagination,” the song sung by Gene Wilder in “Willy Wonka and the Chocolate Factory,” might be designed to invoke a sense of childhood bliss in relation to candy and sweet treats in the 1971 movie, but at Lagunitas Brewing Co.’s Chicago facility, the music is designed to welcome legal-drinking-age consumers into a more adult experience.

One segment of the beer category that continues to garner increased attention throughout the industry and pop culture is craft beer.

Deschutes Brewery’s Jubel 2015 is an imperial take on the company’s winter ale, Jubelale. 

In Beverage Industry’s 2015 New Product Development Outlook study, 18 percent of respondents named cinnamon as a top-selling flavor for2015. Although we are early into the new year, it seems as those the readers of the magazine are carrying that assessment in their voting records.

Looking to expand its reach and bring its beers to even more customers, Minneapolis-based 612Brew launched three of its distinctive craft brews — Six, Unrated Rye IPA and Gateway Park Lager — in 12-ounce cans from Rexam Beverage Can North America, Chicago.

Finch’s Beer Co. chose a 16-ounce can from Rexam to package more of its craft beers.

This spring, Deschutes Brewery plans to launch a new brew that reflects the aromas and silence of the area just up the road from the brewery in Bend, Ore.