Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.
After the successful launch of its Screamin’ Pumpkin Ale on tap last year, Griffin Claw Brewing Co. decided to help the craft beer reach more consumers by launching it in 16-ounce cans this year.
With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.
In honor of San Diego’s O’Brien’s Pub celebrating 20 years of serving craft beer, Beachwood Brewing released its limited-edition Pride of cHops India Pale Ale.
Craft brewer to expand supply with distribution partner James Clay
August 25, 2014
This September, Left Hand Brewing Co., Longmont, Colo., will expand its craft beer supply across the United Kingdom with distribution partner James Clay, a U.K.-based importer and distributor of craft beer with 25 years of experience. In addition, Left Hand named Sharona Selby as its first on-site, international brewery representative to represent the brand in the U.K. market.
New forklift accessories facilitate gentler handling
August 15, 2014
KHS USA Inc. released its new KHS Everywhere app for Apple devices. The app is designed to facilitate secure communication with all KHS lines and machines equipped with the new ClearLine human-machine interface operating system.
Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign
August 15, 2014
To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”
Sierra Nevada Brewing Co., Chico, Calif., is launching its second seasonal 12-pack of the year: the Fall Pack. This seasonal sampler, which is scheduled to be shipped to distributors this week, includes two new craft beers, a returning favorite, and Sierra Nevada’s stalwart Pale Ale, the company says.