When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.
Evercan's eco-friendly packaging process connects with brand's commitment to sustainability
June 16, 2014
In May, Red Hare Brewing Co. introduced its Red Hare craft beer in Novelis’ evercan packaging in key markets throughout the southeastern United States.
Pack boasts Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA craft beers
June 16, 2014
So that consumers don’t have to worry about which beer to purchase, Stevens Point Brewery released a new Point variety 12-pack that contains its four new India Pale Ales (IPAs): Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA.