Trinity Brand Group and Founders Brewing set out to help consumers “have it all”
with a recent collaboration in which the duo developed a brand strategy and package redesign for the craft brewer’s iconic beer, All Day IPA.
Schlafly Beer, St. Louis, announced the return of Christmas Ale (8% ABV), a nostalgic holiday celebratory beer that is making its return to the craft brewery’s portfolio after a seven-year hiatus.
Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.
Aimed at celebrating and supporting creativity, the initiative highlights the brewery’s commitment to fostering creativity, innovation and passions of its community.
As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.