Schlafly Beer, St. Louis, announced the release of a new variety pack: Hazed for Days. The canned hazy beer variety pack features three exclusive brews ― Mighty Haze Double IPA, Lightly Hazed Lager, Wavy Hazy Citrus Wheat –― plus the year-round beer Just a Bit Hazy IPA. Each pack will include a QR code that will link to the giveaway drawing of Schlalfy’s limited-edition “Batches Be Hazy” swag.
Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods-oriented approach to the brewer's brand, shelf presence and marketing support, the company says.
Schlafly Beer, St. Louis, announced the return of its winter sampler pack, Stout Bout, which features four stouts, including two new stouts, one year-round and one returning favorite: Mexican Chocolate Stout (6% ABV), Chai Latte Stout (ABV: 6.0%), Coconut Coffee Stout (ABV: 5.7%), and Oatmeal Stout (5.7% ABV). The variety pack is now available to the public.
Stone Brewing introduced a family of year-round beers to accompany its hugely popular Stone Delicious IPA. The gluten-reduced West Coast Style IPA now is joined by Stone Delicious Double IPA and Stone Delicious Citrus IPA in a variety can six-pack.
As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.
SweetWater Brewing Co. announced its fall craft beer lineup, which includes its new H.A.Z.Y. Double IPA and the return of its popular Mosaic Single Hop Hazy IPA.
Nothing screams Halloween quite like Chucky, so Elysian Brewing teamed up with USA Network and SYFY ahead of the second season of the hit TV series to release CHUCKY: A Killer Wit Beer, it says.
The Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October.
Sapporo U.S.A. and Stone Brewing, San Diego, have reached an agreement for Sapporo U.S.A. to acquire Stone Brewing. Supporting both business’ long-term growth strategies in the U.S. market, the transaction is expected to close in August. Stone is the second acquisition in the growing craft brew segment of Sapporo U.S.A.’s business, which acquired Anchor Brewing Co. in 2017. Anchor Brewing operations will remain unchanged.
